Moment was founded by a couple who wanted to make the sensation of meditation available to the people without requiring them to meditate. She discovered that it lowered stress, boosted attention, and enhanced performance. At the same time, though, Moment Drink certainly isn’t as popular as other products that have appeared on Shark Tank.The husband and wife pair met while working as Senior Engagement Managers at McKinsey and Company, a management consulting firm, in South Africa.Īisha began meditating while working at McKinsey. It’s unclear how this model is working for the company, but the fact that they’re still in business is a great sign. However, customers can still purchase the drink on a one-time basis for a slightly higher price. The Subscription ModelĮven though all of the Sharks suggested against it, it looks like Moment Drink did decide to move forward with a subscription-based model. Additionally, his LinkedIn profile still lists him as a co-founder of Moment Drink but he also started a new company in April of 2021 called X By. On the website, Aisha is now listed as the only founder but we weren’t able to find any information on Faheem leaving the company. When he and Aisha appeared in the Tank, it was clear that they had come up with the idea for the business together and had also joined forces to bring the product to launch. Something interesting about the business, however, is that Faheem Kajee isn’t mentioned anywhere on the website. All things considered, that isn’t a huge following for a business so it looks like Moment Drink is still working its way up. What we do know, is that Moment Drink has less than 10,000 followers on Instagram. That said, it’s unclear exactly how the business is doing. The good news is that Moment Drink is still up and running and the product is available for sale on Amazon or directly through the Moment Drink website. While it goes without saying that getting a deal is the ultimate goal for the businesses that appear on Shark Tank, just being on the show can provide a huge boost for business. The Sharks felt like this made no sense and they all decided to How Has Moment Drink Been Doing Since Appearing on Shark Tank? The thing that really turned the Sharks off was Faheem and Aisha’s idea to set up a subscription-based model for the beverage.
However, neither of those things weren’t ultimately what did it in for Moment Drink. On top of that, products that make ‘scientifically proven’ claims often get a side-eye from the Sharks. For that reason alone, the odds were already stacked against Faheem and Aisha when they stepped into the Tank. If you’re a Shark Tank fan, then you know that it’s notoriously hard to get deals for products in the food and beverage industry. Needless to say, Faheem and Aisha felt confident that their product would wow the Sharks and earn them a deal. However, the added stress that many people felt during lockdown actually caused more people to develop an interest in Moment Drink. Unfortunately for Faheem and Aisha, COVID-19 delayed some of the initial plans they had for their business. ” Essentially, Moment Drink was meant to be a healthier replacement for coffee that was designed to help people improve their focus. According to an article from Forbes, “Through customer focus groups and rigorous testing, the company developed a formulation that is scientifically proven to promote the alpha brainwaves associated with deep thinking and creativity. They described their product as a way to experience meditation ‘on the go’. The idea they came up with was a natural and sugar-free beverage which they named Moment Drink. They decided that they wanted to find a way to help people manage that stress in a unique way. Both Faheem and Aisha had spent years working high-level jobs, and they knew all about the stress that came along with them. Moment Drink was founded in 2020 by husband and wife duo, Faheem Kajee and Aisha Chottani. Keep reading to find out what happened to Moment Drink after Shark Tank. Now that a year has passed since the product’s time on the show, lots of viewers can’t help but wonder what became of the mindful beverage. Although the company’s founders were hoping to get $200,000 in exchange for 10% of their company, they ended up leaving the Tank without an offer. This product appeared on Shark Tank in 2020 and promised its customers a new way to experience meditation. Still, however, there are some that have wound up somewhere in the middle Moment Drink is one of them.
While some of them have been forgotten, others have gone on to become incredibly successful. During its time on the air, Shark Tank has introduced viewers to dozens of products and services.
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